Traditional choropleth maps typically display a single variable. When two factors need to be compared across locations, this often requires switching between maps, making comparisons difficult.
Bivariate choropleth maps addresses this by:
- Combining two variables into a single visual
- Using color hue and intensity to represent variation
- Revealing how metrics move together across regions
- Highlighting clusters, relationships, and strategic zones
Use Case: Aligning Customer Acquisition Cost (CAC) with Lifetime Value (LTV)
We used a bivariate choropleth map to show CAC and LTV together across U.S. counties. The analysis surfaced:
- Regions with low CAC and high LTV as strong growth opportunities
- Areas with high CAC and low LTV as requiring re-evaluation
- Regions with mixed profiles as having potential but needing further analysis
By combining both metrics in one map, teams gain:
- Faster and more informed decision-making
- Clearer visibility into where to focus efforts
- Reduced visual clutter with more actionable insights
At Perceptive Analytics our mission is “to enable businesses to unlock value in data.” For over 20 years, we’ve partnered with more than 100 clients—from Fortune 500 companies to mid-sized firms—to solve complex data analytics challenges. Our services include Advanced Analytics, Generative AI, and Business Intelligence (Tableau, Power BI and Looker) turning data into strategic insight. We would love to talk to you. Do reach out to us.
Our Work
Industry
- Industry
Function
- Function
-
Increasing Conversions with Adwords Spend Optimizer
How To Optimize Adwords Budget in Real Time
Free Download
-
Markdown Optimization for Retailers
A Methodology to Track Performance and Maximize Value
Free Download
-
Optimizing Marketing Spend with Marketing Mix Modeling
Using Statistical Modeling and Empirical Methods
Free Download
-
Leveraging Web Analytics for Customer Acquisition
Leveraging Web Analytics for Customer Acquisition
Free Download
*Subscribe to be the first one to know our latest updates
Contact us
You have crafted a powerful analytical tool for us. Thank you.
Alan Benjamin
Principal, Benjamin Realty Advisors
I have been working with Chaitanya and Perceptive Analytics for about 20 months now. They did BI / reporting and excel tool development. Their work helped us in channeling our periodic reports to the senior and operational management. The team exceeded my expectations. Chaitanya would ask thought provoking questions that trigger a new line of thinking. They created good dashboards so our senior team can quickly interpret reports. We were able to make progress because the team knew finance and tools they created were easy to implement.
Samir Lavani
CFO at Pearl Hospitality
Chaitanya and the Perceptive Analytics team worked on multiple strategic projects that involved Tableau data visualizations. Perceptive's work (~ 1 year) led to successful launch of our portal - this was an important milestone for us. Visualizations created were insightful, easy to understand and visually attractive. The team often suggested ways to show data in more intuitive way so our audience can understand it. They also knew Tableau well that helped in customizing it for our purposes. The team worked hard to finish the project on time managing expectations. I look forward to working with Perceptive on other projects.
Haroon Yaqoob
Principal at Nomenclature Inc.
